Mascot

Meet Hero the Hedgehog, the official mascot of the IAAF World Championships London 2017.

The Search is On

In January 2017 we teamed up with iconic BBC children's television programme Blue Peter and asked children aged 6-15 across the country to submit their designs for the IAAF World Championships mascot. 

After receiving more than 4000 entries from children across the UK, a star-studded judging panel, including Dame Jessica Ennis-Hill, was tasked with whittling down to the final 30 best designs.

By the time the final 30 designs had been chosen, 29 of those selected had come from children outside of London, demonstrating the widespread appeal of the summer's championships.

Enter Hero

On Thursday 20 April Hero the Hedgehog, designed by Elinor, aged nine from the West Midlands, was revealed as the official mascot for the IAAF World Championships London 2017.

Hero is a survivor, and major part of the inspiration behind Elinor's original and imaginative design was the need to raise awareness in protecting hedgehogs across the UK, which has become an endangered species.

Despite their small size, hedgehogs are brave and determined creatures who use their sharp spines to help protect themselves against predators.

So, let's meet Hero... 

“Hi, I’m Hero the Hedgehog and I’m the official mascot of the IAAF World Championships London 2017!

"I am so excited to meet everyone at the Championships this summer. The athletes are amazing and brave – like me! My favourite event is the long jump. The athletes can jump so far it is like they are flying! I have been practising my jumping too. I can’t jump very far yet, but I’m getting better every time! I also love to swim, run, and climb. Last night I ran four miles. I wonder if the marathon runners will give me some tips?

"See you in London this summer!”

What next?

Fans attending the IAAF World Championships London 2017 – the world's biggest sporting event of the year – can expect to see Hero helping light up the London Stadium at the Queen Elizabeth Olympic Park this summer.

Meanwhile, Elinor has already had the once-in-a-lifetime opportunity to appear on Blue Peter with Hero. She has also enjoyed a behind-the-scenes tour to see how her original design and ideas behind Hero were brought to life. She will also receive four tickets to a session at the IAAF World Championships London 2017, a VIP tour of the London Stadium, a framed photo of the finished mascot and a Blue Peter orange competition badge.

Have fun with Hero

You can download here series of activities for kids to enjoy with Hero this summer ahead of the biggest Summer of World Athletics.

Hero's Daring Day: Help finish Hero's day by filling in the missing blanks.

Hero's Quick Quizzes: Can you help Hero find the London Stadium and unjumble the answers to some of the biggest facts about Hero?

Hero's Puppet Show: Cut out and design your own puppet of Hero.