Mo Farah & Jess Ennis-Hill amongst those who want you to #BeTheNext

The IAAF World Championships in London will provide the opportunity to See The Best in action and in some cases for the very last time. But it’s not just the best athletes we’re talking about. From this Friday you will see the best coaches, officials, volunteers and fans all helping to make these IAAF World Championships the greatest in its history.

02/08/2017 09:40

We want to show the world what being the best looks like and help to get the next generation on track to follow in their footsteps. So whether it’s training to #BeTheNext Bolt, signing up to #BeTheNext volunteer or dusting off your trainers to #BeTheNext weekend fun runner, we hope once you See The Best you’re inspired to #BeTheNext member of the athletics family in your own way.    

See The Best #BeTheNext


Bolt and Farah Twitter emojis

Two special Twitter emojis will be live across the Champions to celebrate the careers of two of the sport’s biggest names – Usain Bolt and Mo Farah. Bolt’s trademark ‘Lightning Bolt’ pose will take the shape of an emoji and will follow every use of #BeTheNext whilst using #MoFarah will activate an emoji ‘Mobot’.  

Get involved

Share your experiences of seeing the best using #BeTheNext on social media.

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