Bowie, who finished second at last year’s Rio Olympics and third at the 2015 Worlds, crashed to the track after beating Marie-Josee Ta Lou of the Ivory Coast by just one hundredth of a second on day three of the IAAF World Championships London 2017.
Bowie clocked 10.85 seconds to Ta Lou’s 10.86 with Dutch sprinter Dafne Schippers third in 10.96. Jamaica’s Olympic champion Elaine Thompson finished the race as blue as her unusual lipstick, flummoxed about how she had finished fifth in 10.98.
"I don't know what happened,” the Jamaican said simply while Bowie left the stadium with cuts and bruises from her theatrical finish.
"The dive doesn't feel too good now. But that has saved me at championships in the past. I never give up until I'm over the line,” she said.
Belgium's Olympic heptathlon champion Nafi Thiam displayed the type of championship mettle which she is becoming fast familiar for en route to a first World Championship gold, beating German silver medallist Carolin Schaefer by an 88-point margin. Thiam amassed 6,784 points to Schaefer’s 6696.
Katarina Johnson-Thompson rallied well after a disappointing first day to finish fifth. The Briton had underperformed in arguably her strongest event, the high jump, but produced three strong displays in the long jump, javelin and 800m for a total of 6558 points.
American Olympic champion Ryan Crouser finished back in sixth in the men’s shot put as New Zealand’s Tom Walsh, who was third at the Rio Games last year, took the gold with a throw of 22.03m, his country’s first ever male medal at a Worlds.
Greece’s pole vaulter Ekaterini Stefanidi lived up to her pre-event billing as Olympic champion. Stefanidi held off American Morris with a vault of 4.91m for a national record.
Earlier in the day, Rose Chelimo, a Bahraini who swapped nationality from her native Kenya, powered away from her former compatriot Edna Kiplagat to win the women’s marathon in 2:27:11 on a central London course.
In the men’s race, Geoffrey Kirui became Kenya’s fifth marathon champion, clocking 2:08:27 after a battle with Ethiopia’s Tamirat Tola over the course which began and ended on Tower Bridge.